About Seo
I'm an experienced SEO consultant with almost a decade of experience working both agency and client-side.
Over that period I have refined my SEO expertise, delivering international, national, and local campaigns.
I can help your business growth by aligning my know-how with your business goals, agreeing on KPIs that mean something to you and other stakeholders, and explaining search algorithms and SEO strategies.
I prefer a holistic approach to businesses I work for, beginning with audits and developing a cohesive strategy.
1. Technical site audit - ensuring accessibility
2. Content audit - assessing content performance
3. Competitor analysis - what are your competitors doing well and what opportunities are they presenting
4. Content gap audit - the above points and keyword research to inform the content strategy
5. Backlink audit - providing an assessment of current backlink activities, and equity and providing the business with recommendations moving forward
6. Report - I take all this information and feed it back to you and your stakeholders, highlighting where and why there is room for improvement
7. Strategy and roadmap - working with you, I create a roadmap for the next twelve months, identifying the audit findings and how we can reach your business goals.
8. monthly delivery and reports - I will record all time and arrange a meeting at least once a week to review our progress.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- SEO In MotionFreelance SEO ConsultantCONSULTING AND AUDITSApril 2022 - Today (4 years and 2 months)Providing SEO support for small to medium businesses directly and via white label on behalf of SEO organisations.
- Pico Digital MarketingDirector of SEO and ContentJanuary 2022 - November 2022 (10 months)United KingdomDeveloping a small team in the client deliverables for technical, off-page, international and content SEO together with the implementation of organic social media and CRM.
- QualitySolicitorsSearch Engine Optimization ManagerMarch 2020 - November 2021 (1 year and 8 months)St Ives, England, United KingdomQualitySolicitors are a innovative legal body representing solicitor firms across the country. My role within the company is to lead the SEO strategy for both the organisation and partner firms across the network. In doing so I take onus for technical SEO, forming content strategies and optimising the user journey (CRO).• Performing technical audits & implementing site improvements from findings• Evaluating page experience performance with a range of tools & working closely with developers to improve Core Web Vital metrics and Mobile Responsiveness• Using relevant tools to monitor & optimise conversion rates through implementation of CTA's, optimising landing pages and the user journey• Performing competitor and search visibility analysis, together with content audits to inform the SEO strategy• Performing Keyword research and applying this to current SEO strategies / business objectives• Monitoring & reporting on KW performance and organic KPI's• Production and management of site content• Engaging stakeholders through a range of communication methods• Supporting clients with everyday enquiries re. SEO and general web amendments
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Education
- Bachelor of Science in MarketingOxford College of marketing2022CIM Lvl 6 Diploma in Digital Marketing, Marketing
- Bachelor's Degree, English Literature (British and Commonwealth)Queen Mary, U. of London2007Bachelor's Degree, English Literature (British and Commonwealth)
Certifications
- Python 101BrightonSEO2022