Sherry Tomar

Lead campaign planning and execution across Instagram and short-form content platforms, overseeing end-to-end contentcalendars, caption creativewriting, and performance trackingagainstdefined KPIs Produce 20+ monthly digital assets using Canva and AI tools (ChatGPT, Midjourney), reducing content production time by~40%while ensuring brand consistencyacross all digital touchpoints Improved engagement rate from ~1.5% to ~3.2% through systematic A/B testing of content formats, captions, and posting cadence, applying iterative experimentation principles to drive measurable performance gains Collaborate cross-functionally with design and video teams and external stakeholders to deliver campaign-ready contentaligned with brand positioningand audience targeting objectives Conduct ongoing market trend and competitor analysis to inform content strategy, optimize marketing performance, and identifycustomerengagementopportunities

Developed and executed a multi-channel content marketing strategy across blog, social media, and website, driving cohesive brand visibilityand audience growth Increased organic traffic by ~35% through SEO optimization, keyword strategy, and content performance improvements informed byweb analytics Created 15+ monthly digital assets leveraging AI-assisted workflows (image generation and copywriting tools), demonstratingscalable, technology-driven content production Managed content calendar and publishing pipeline, tracking engagement metrics and delivering performance insights to guide data-driven campaign decisions

Built and executed a multi-platform content strategy (Instagram, LinkedIn, short-form video), growing audience by ~25% in 6weeks through targeted campaign planningand marketanalysis Increased average reach by ~20% through iterative performance tracking, content optimization, and ongoing analysis of markettrends and audience behaviour Maintained brand voice and visual consistency across all digital channels, upholding brand management standards across diverse contenttypes Coordinated content production across internal teams and external stakeholders, ensuring on-time campaign execution in a fullyremote project managementenvironment