Xuenan Zhang

Co-founded a cross-border marketing agency helping international brands enter and grow in China through platforms like Douyin, WeChat, RED and DSPs. Led strategy and execution for multi- channel campaigns. Built partnerships with key platforms and publishers resources. Managed cross-functional teams to deliver localized paid media solutions.

Worked at an international advertising agency, helping overseas clients expand market on Chinese platforms like Baidu, RED, and also collaperated closelywith DSP/SSP partners to optimize programmatic monetization and campaign performance. Established partnerships with 50 advertising suppliers and 29 international brands in brand positioning and operational strategies, managing regional/global campaigns, and exceeded performance growth target by 136%.

With strong negotiation skills, led B-side business and established partnerships with 400 content creators, streamers, KOLs and 200 multi-content suppliers and publishers, providing growth strategy by project management, market research reports, analyzing CRM daily data, and offering search strategies, cooperation policy and guidance on campaigns. Transacted business exceeded 45 million. Won accolades like Baidu Key Talent.