About Sofía
Spanish
Native or bilingual
English
Fluent
Italian
Fluent
Experience
- BitterblondWeb/Visual DesignerJune 2023 - Today (3 years)Netherlands-Collaborated with marketing teams to develop content for campaigns, ensuring brand consistency and alignment with project goals.-Redesigned and optimized WordPress websites by editing HTML and CSS, enhancing functionality and aesthetics.-Developed visual content for digital marketing campaigns on LinkedIn, newsletters, internal documentation, Hubspot, Social Media, Youtube and other platforms.-Created custom illustrations, icons, GIFs, and videos, aligning designs with brand needs.-Implemented SEO strategies -including article optimization, keyword research, and linkbuilding- to improve website ranking and visibility.-Collaborated with marketing teams to develop content for campaigns, ensuring brand consistency and alignment with project goals. -Redesigned and optimized WordPress websites by editing HTML and CSS, enhancing functionality and aesthetics. -Developed visual content for digital marketing campaigns on LinkedIn, newsletters, internal documentation, Hubspot, Social Media, Youtube and other platforms. -Created custom illustrations, icons, GIFs, and videos, aligning designs with brand needs. -Implemented SEO strategies -including article optimization, keyword research, and linkbuilding- to improve website ranking and visibility.
- HIKLUBUX/UI DesignerNovember 2022 - May 2023 (6 months)Spain-Developed a responsive website, achieving over 90% usability by applying the Design Thinking process.-Created user flows, wireframes, and prototypes to support the user experience.-Conducted moderated and unmoderated usability tests, analyzing data and iterating on designs based on findings.-Built a scalable Design System following Atomic Design principles.-Collaborated with cross-functional teams to ensure alignment between design, functionality, and business objectives
- RisidioUX/UI & Graphic DesignerJanuary 2023 - April 2023 (3 months)Londres, United Kingdom-Worked on Web3, NFT, and crypto-related design projects, ensuring consistency across digital platforms.-Designed and developed websites for corporate and collaborator brands, both desktop and mobile, with a focus on user experience and responsive design.-Created visual assets including logos, pitch decks, and social media graphics to align with brand identity.-Produced handoff documentation for developers, ensuring smooth implementation of design elements.-Collaborated with cross-functional teams to deliver design solutions that met both user needs and business goals.
Recommendations
Be the first to recommend Sofía
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- UX Design Professional CertificateNational University of La Plata2022UX Design Professional Certificate