Description

Seasoned sales and marketing professional with 30 years of cross-industry

experience spanning fashion, FMCG, stationery, lighting, and animal nutrition.

Specialized in strategic B2B marketing with a strong retail focus. Extensive

background in branding, brand positioning, category management, and

product marketing, with a proven ability to drive growth through tailored

strategies and impactful communication. Experienced in digital transformation,

including CRM, order portals, and lead management systems. Currently

supporting businesses as a part-time or project-based consultant, helping

sharpen their marketing strategy and commercial performance.

Industry field of expertise

Languages

Workplace preferences

Can work on-site

Diest (up to 50km)

Arvesta– BU Animal Nutrition
Marketing Director B.U. Animal Nutrition
January 2021 - January 2025 (4 years)
Antwerp, Belgium
Developed and implemented marketing strategies for the animal nutrition business unit Managed a team of six brand managers overseeing a portfolio of 10 brands Responsible for full brand portfolio management, from strategy to execution.
Integratech– Delta Light
Marketing & Communications Manager
January 2019 - January 2021 (2 years)
Scherpenheuvel, VB, Belgium
Oversaw brand management and corporate identity Led content creation and digital marketing strategies Coordinated sales-driven campaigns & supported product launches.
Brepols
Product Manager
January 2018 - January 2019 (1 year)
2300 Turnhout, Belgium
Managed Moleskine, Cross and Sheaffer brand portfolio in BeNeLux Led forecasting, product selection and GTM strategies Developed B2B/B2C marketing tools and improved brand visibility