About Sohini
English
Native or bilingual
Experience
- Self EmployedIndependent Brand StrategistSeptember 2022 - Today (3 years and 9 months)Content & Communication Lead
- 21CC EducationBrand StrategistMay 2020 - August 2022 (2 years and 3 months)
- Seventy Event Media GroupSenior Manager - Brand SolutionsOctober 2018 - December 2019 (1 year and 2 months)Mumbai, Maharashtra, India• Conceptualise strategies and solutions to address clients' challenges• Pitch, close and manage deals with major brands• Respond to agency Requests for Proposal (RFPs) through brand solutions proposals & presentations• Develop and maintain client relationships• Use both qualitative and quantitative research to support benefits of brands experiences• Provide consistent communication with Ops, Client Services, and Finance• Conceptualising and Development of Intellectual Property along with media buying & sponsorship management
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Education
- LMDP , Decoding Consumer CultureMICA | The School of Ideas2023LMDP , Decoding Consumer Culture
- Master of BusinessNational Law School of India University2014Master's degree, Business Law