Description

I am a senior freelance visual designer based in Brussels, with over 15 years of experience in Brand Design, User Experience (UX) Design, and User Interface (UI) Design. I create cohesive and impactful visual identities that resonate across all touchpoints.

My 360-degree approach ensures that each project is not only visually compelling but also strategically aligned with my clients' objectives. By integrating design, technology, and business strategy, I create systems that inspire, clarify, and drive meaningful results, helping brands engage audiences and move forward.

My expertise:

- Art direction

- Web and application design (UI/UX)

- Graphic identity (logos, business cards, brand books, leaflets, brochures, posters, displays, packaging, etc.)

so-ho.be

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Freelance
Senior UX/UI & Brand Designer
May 2018 - Today (8 years and 1 month)
I work as a freelancer for a variety of assignments and clients. I have my own clients, but I also collaborate with agencies such as La Niche, Ogilvy Social.Lab, Hungry Minds, NMK, Wow, ...
Point Vision
Designer, UX / UI Designer
HEALTH AND WELLNESS
May 2023 - February 2024 (10 months)
With over 50 ophthalmology centers and numerous specialized medical services, the Point Vision network is the leader in medical care for visual health in France.
My mission was to create a new identity for the B2B section. To help Point Vision recruit new doctors, we created a series of new tools. I created a book based on this new identity. I adapted it into digital tablet format. I also designed their new professional exhibition stand.

Book Design Stand design Booth Design UI/UX Design User Experience Design User Interface Design Responsive design Print Design Branding & Identity
Stragen
Brand Designer, UX / UI Designer
MEDICAL
October 2022 - January 2023 (3 months)
My first mission was to refresh the existing brand identity. New colors palette, new illustrations style, suggested animated illustrations and a new imagery style.

My second mission was to deliver a whole new user experience and a new interface design taking into account the new refreshed branding. The new Stragen webdesign atmosphere had to be less corporate, more modern and immersive with some subtle animated illustrations.
Branding & Identity UI/UX Design User Experience Design User Interface Design Responsive design Mobile Design Design System Direction artistique