Spencer Slater

I am a Freelance Copywriter, Proofreader, and Editor based in North Lincolnshire, UK. I specialise in creating short and long-form content, having completed various projects for major companies across a range of B2B and B2C sectors, including product descriptions, website content, email marketing copy, case studies, social media posts, and blog content. I work regularly with digital agencies that outsource various copywriting projects and social media content to me.

My services include:

• Developing website content and content strategies for SMEs & large corporates in the B2B and B2C sectors

• Managing tone of voice and communication plans

• Proofreading & copy editing important client-facing documentation

• Article writing and blog writing for businesses to deliver thought- leader content and to drive SEO

• Product descriptions, Press releases, case studies, white papers and brochure writing

• Supporting marketing agencies with social media and content development

• Established and developed a new department of targeting specialists and then led a review of Yell UK's targeting process. Managed a team of 4 Targeting Executives and determined the data analysis requirements for setting campaign targets.

• Implemented a consistent approach to targeting Yell's sales force for Yellow Pages, Yell.com and 118247, enabling fairness and simpler interpretation for sales teams and senior sales management. Implemented process that cut weekly resource requirements from 3 days to 1 day.

• Managed the day to day requirements of producing and interpreting data analysis to enable the setting of sales targets and determined the market intelligence requirements for onward communication.

• Assembled and then led a team of 8 planning specialists to become a specialist telesales planning unit with the remit to deliver campaign plans which have

• Managed resource to ensure the completion of tasks to the required standard and ensured that all telesales planning activities were scheduled effectively.

• Led the team to deliver plans that enabled the most effective use of telesales time through the delivery of comprehensive and accurate data strategies.

• Reviewed and identified opportunities to refine operational processes and procedures.

• Led the delivery of the campaign plans with senior telesales management to ensure their successful implementation.