Description

Je suis une consultante indépendante passionnée par la transformation marketing et digitale, avec plus de 10 ans d’expérience à des postes de direction dans des environnements exigeants (retail, IT, B2B/B2C). Mon expertise va de la définition de stratégie omnicanal à la restructuration d’équipes marketing, en passant par le pilotage de projets de changement à fort impact.

Les projets que j’aime porter :

Redéfinir un positionnement marketing pour en faire un levier de croissance
Accompagner la montée en puissance d’une équipe en période de transformation
Lancer des initiatives retail media ou CRM centrées client
Décloisonner les silos entre communication, ventes, digital et terrain

Mes forces :

Leadership transformationnel
Communication d'influence (interne, externe, C-level)
Structuration de plans marketing 360° efficaces et actionnables
Expertise hybride B2B/B2C – corporate et entrepreneurial

Mon objectif : accompagner des entreprises ambitieuses dans leur évolution, qu'il s'agisse d’un repositionnement stratégique, d’une transformation digitale ou d’un besoin de relais opérationnel en interim management.

Disponible pour des missions en freelance, à temps plein ou partiel, en Belgique dans le Nord de la France (40 minutes de route) ou en remote.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Dutch
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Maniet Luxus
Head of marketing & communication (freelance mission)
November 2024 - Today (1 year and 7 months)
Strategic intervention as a senior consultant within the company's committee, contributing to the definition and rollout of the group's global marketing vision. Developed the 2025 marketing plan and led key transformation initiatives, including omnichannel strategy, retail media launch, and customer database overhaul. Introduced new digital and communication channels to strengthen engagement and personalization. Complete restructuring of the marketing & communication team: redefined roles, optimized processes, recruited new talent, and enhanced team capabilities. Repositioned marketing as a retail performance driver by strengthening alignment between headquarters and stores through targeted actions, tailored materials, and impactful in-store activations.
stratégie marketing omnicanal Change Management Marketing Strategy Retail Leadership
NRB
Marketing & Communication Director
April 2022 - November 2024 (2 years and 7 months)
Developed and implemented organizational strategies for sustainable growth, integrating structured change management to support key transformation initiatives. Led digital and cultural change programs, including stakeholder engagement, communication, and training plans to ensure adoption and alignment. Supervised marketing, communication, and PR, aligning messaging with evolving strategic goals. Managed cross-functional teams, fostering collaboration and operational efficiency throughout change processes. Oversaw financial planning and resource allocation, ensuring smooth and cost effective transitions. Promoted a culture of innovation and agility, resulting in a 20% increase in team productivity.
Marketing Strategy Communication strategy Change Management B2B Leadership
delaware
Marketing & Communication Manager | Spokesperson
January 2017 - April 2022 (5 years and 3 months)
Led and managed multidisciplinary teams for the implementation of strategic campaigns. Optimized internal processes to improve efficiency and profitability, generating a 25% increase in lead generation. Developed and monitored budgets, ensuring rigorous financial management. Represented the company as a spokesperson in various local and international forums. Implemented a new branding strategy, resulting in a 30% increase in brand recognition. Established strong relationships with key stakeholders, enhancing collaboration and driving business growth.
Leadership Gestion budgétaire B2B2C Communication Marketing Strategy