Steve Mctavish

Projects:

• Utilized machine learning models to analyze customer behavior, predict churn, and develop targeted customer retention strategies. Achieved a 80% reduction in customer churn through model-driven intervention.

• Designed and implemented data pipelines to automate data collection, cleaning, and feature engineering, ensuring high-quality data for model training.

• Created custom reports and dashboards to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.- Collaborated with cross functional teams to gather requirements and deliver analytical solutions that meet business objectives.

• Conducted A/B testing and other experiments to evaluate the impact of changes.

• Provided insights and recommendations to stakeholders based on data analysis findings.

• Maintained data integrity and ensured compliance with data protection regulations.

Company: Digioutsource, Location: Cape Town, South Africa

Projects:

• Analyzed customer behavior data to identify trends, understand purchase patterns, and optimize marketing campaigns. Increased conversion rate by 80% through targeted A/B testing based on data analysis.

• Developed and implemented data pipelines to automate data collection and processing, improving efficiency by 60%.

• Created interactive dashboards and reports to communicate complex data insights to stakeholders, facilitating informed decision-making.

• Supported cross-functional teams (e.g., Marketing, Sales) by providing data-driven recommendations to improve business performance.

• Assisted in collecting, cleaning, and organizing data from various sources for

analysis.

• Conducted exploratory data analysis to identify patterns and outliers.

• Developed scripts and queries to automate repetitive tasks and streamline data

processing.

• Supported senior analysts in preparing reports and presentations for management.