Description

Helping businesses grow through web, e-commerce and marketplaces.

I’m a hands-on freelance web, e-commerce, and marketplace specialist helping SMBs generate more leads and sales by building, fixing, and optimising their digital presence.

What I typically deliver:

Lead-generation websites built from scratch (structure, copy, SEO basics, tracking)
Custom Shopify stores built from scratch, including essential setup like feeds and integrations
Audits and hands-on optimisation of existing sites: CRO improvements, GA4/tracking cleanup, and dashboards
Marketplace setup and management (Bol, Kaufland, Amazon): listings, feeds, pricing basics, and operational optimisation
Practical automations to reduce manual work and boost efficiency
Lightweight AI automations using tools such as n8n to improve & speed up internal processes

Less meetings, more execution ;-)

Industry field of expertise

Languages

English
Fluent
French
Fluent
Dutch
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Mechelen (up to 50km)

Simply Digital
Owner
January 2026 - Today (5 months)
Mechelen, Belgium
Helping business grow through web, e-commerce and marketplaces. I will manage your website or shop and focus on improving conversion, getting more leads and more sales.
E-commerce Digital Marketing Shopify Marketplace Wordpress
Maxistock.eu
Owner
October 2025 - Today (8 months)
Belgium
Maxistock is an outlet store offering brand-name products at significantly reduced prices. We source exclusively from surplus stock, overstocks, and bankruptcies, helping customers access quality goods while reducing waste. Our store in Grimbergen opens one weekend per month. Online shop 24/7 available at
Shopify E-commerce Marketplace
Etex
Head Of Digital Product & UX
August 2022 - Today (3 years and 10 months)
• Digital Strategy: Guiding and executing the digital roadmap for multiple Etex Group brands.
• Product Management: Improve digital platforms and build new features, taking both business and user needs into account.
• AI: Implemented the very first AI agents within Etex to support customer & technical service
• Project management: Lead projects from start to finish, from ideation and UX design to user research, requirements gathering, development, and adoption.
• Team management: Leading a team of 7 senior digital professionals