Description

Highly creative and innovative senior marketing and communications professional with experience drawn from Agency side and Client side. Possesses the proven ability to define GTM strategy across multiple sectors and achieve growth objectives along with expertise in all aspects of marketing and branding, building and delivering both digital and traditional marketing strategies that achieve or exceed ROI. Organised and self-motivated, able to operate individually or as part of a wider team. Communicates effectively and builds strong and engaging relationships with stakeholders at all levels of seniority as an effective leader and motivator, leveraging extensive experience to drive successful project delivery.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

SaaS – DWS Ltd
Marketing Manager
May 2022 - March 2023 (10 months)
The Head of Marketing role was a newly created position reporting to the CEO, responsible for all apects of the marketing mix, with a focus on lead generation. Managing an evolving marketing team and directing an external digital agency, specific areas of responsibility includd:
• Drive lead generation and support customer retention.
• Drive brand and product awareness.
• Create KPIs for key areas of the marketing function.
• Use relevant analytics to monitor performance and deliver ROI.
• Identify the key stakeholders in the product purchase process and create messaging for each that engages and resonates with their role.
• Support the sales function with end-to-end product and promotional campaigns.
• Manage and evaluate attendance at 25+ events/exhibitions per annum. Pre and post event marketing and data capture/lead nurture.
• Evolve the brand's digital presence managing SEO, PPC and Social Media.
• Manage the brand website – keyword optimisation, content creation, UX performance.
• Drive content creation for each digital platform.
• Cometitor brand and product analysis.
• Build relationships with key industry organisations and media.
Complete I.T. Ltd
Marketing Manager (MC for Marketing Director)
September 2021 - May 2022 (8 months)
Path now closed, West Lulworth, England, United Kingdom
This is a contract role as Head of Marketing whilst the Marketing Director is on maternity leave. Managing a team of 2 and an external digital agency - key functions of the role include:
• Management of the in-bound sales pipeline, delivering high quality MQLs to the NBD team.
• Manage and evolve the marketing technology stack to deliver focused product and service campaigns.
• Continually evaluate and adapt messaging within campaigns/ content/ thought leadership to ensure marketing activity reflects trends and undpins the commercial objectives of the brand.
• Use of analytics to accurately report on new business development and marketing activity including monthly/quarterly/annual forecasting, analyse data looking at conversion rates and make positive improvements.
• Integrate the marketing activities of the Sharp and C.I.T. brands to maximise the value of each brands client and prospect base.
• Evolve a clear marketing strategy to position the brand as a leading vendor of ERP solutions
• Support product development and evolution. Build out a clear launch process using ABM techniques to ensure all activity resonates with and motivates the target market and purchase influencers.
• Leverage the Partnership program (Microsoft, WatchGuard, Datto) to deliver support for sales teams and augment conversion rates.
The Epilepsy Society
Care Support Worker
June 2020 - September 2021 (1 year and 3 months)
Due to the Covid-19 pandemic and the subsequent collapse of the job market I decided to persue new experiences as a Care Support Worker at the Epilepsy Society. A wide, varied and rewarding role delivering 1-to-1 care.