About Tanvi
I am Tanvi Gupta, a research professional with 11+ years of experience in social media analysis, content strategy and secondary market research.
I worked with Brandwatch UK from March 2022 till Sep 2022 as a Research Consultant, helping clients with their social media strategy through social media listening and analysis. Prior to that, I worked with Accenture in India for 8+ years, and supported the R&D team at AIIC, Sophia Antipolis, in designing and running new experiences in the social media space.
Here are my key areas of expertise:
Social Media listening and analysis – Owned & Earned
Consumer insights and intelligence
Influencer analysis
Website & Social Media content accessibility audit
Social media content optimization
Traditional media listening
Business research
Market sizing
Industry analysis & Competitive profiling
Hindi
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- BrandwatchResearch ConsultantMarch 2022 - September 2022 (6 months)Brighton, Brighton and Hove, England, United Kingdom
- AccentureSocial Media Analytics SpecialistOctober 2013 - January 2022 (8 years and 3 months)Accenture Digital as Consultant ( Oct.'18 till Jan 2022): working with Accenture Interactive R&D team in Sophia Antipolis, France since 2015, in designing and running new experiences in the social media/digital space. Some key being:• Social Media Diagnostic (an Accenture Interactive IP) to measure the performance of a brand's owned social touchpoints (vis-a-vis competitors) to help design the social media strategy and optimize social reach and engagement.• Influencer Acquisition involving identification of industry influencers to support influencer outreach campaigns, with detailed research on Influencer Marketing ecosystem.• Website/Social Media content accessibility assessment based on W3C/ other standards and best practices to provide actionable insights for content optimization, better accessibility, enriched user experience and effective website marketing.• Social media content optimization leveraging AI and Data Science to analyze historical pieces of social media content for format, composition, aesthetics and message and provide tailor-made insights to unlock content performance.• Employer Brand Analytics leveraging text analytics using Python to analyze employee reviews and generate insights to improve the employer brand. Accenture Operations as Social Media Specialist (18th Oct.'13 – 30th Sep.'18)• Run social media listening projects to leverage the voice of the customer on social media for monitoring a campaign/event, identify and overcome reputation threats, support product launches, etc.
- Empower Research (a Genpact Company)ConsultantOctober 2008 - July 2012 (3 years and 9 months)• Conducting/Delivering business research assignments through secondary market research.• Preparing reports on Industry analysis, Market sizing, and Competitor analysis and profiling.• Performing Social media analysis for competitor mapping and consumer perception.• Traditional media monitoring and analysis for media perception mapping.
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Education
- PGDM (Finance & Marketing), Finance & MarketingInstitute of Management Technology, Nagpur2008PGDM (Finance & Marketing), Finance & Marketing
- M.Com., CommerceDepartment of Commerce Delhi School of Economics University of Delhi2005M.Com., Commerce