Description

A Business Director in media communications with a proven track record in delivering business growth across all paid communication channels for agencies and clients. Experienced in managing board level client stakeholders, agency planning teams and cross agency teams to deliver against client marketing goals. A problem solver, passionate about delivering creative, innovative, and effective media solutions that drive growth and value for my clients and the agency. 20+ years paid communications experience ranging from blue chip brands – (Toyota, Nestle, Ferrero, Reckitt, Philips and Heineken) and retailers (Sainsbury’s, Dixon Store Group, Next).

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

T&P Media Client Lead Toyota GB
Consultant
AUTOMOBILE
October 2024 - May 2025 (7 months)
London, United Kingdom
• Team Management / Operations: Acted as a steady pair of hands during the transition of the new team across Digital, Data and planning were on boarded.
• Helped re-introduce "Ways of Working" to Toyota to improve the quality of deliverables for both the client and the agency team.
• Worked with client on new budget setting (reduced due to US tariffs) and sales targets using Accenture modelling tools to estimate business and campaign performance.
• Strategic Deliverables: Developed the strategy and plan for the Corolla re-launch campaign, three BEV launches in conjunction with the strategy and creative teams at T&P.
• Ran the Toyota B2B Professional team looking after Used Cars and Toyota Warranty (Services).
• Performance delivery of the Toyota B2B accounts for Fleet, Large Commercial Vans and the Toyota finance offering (Business Contract Hire and Personal Contract Hire) called KiNTO.
• Management of key media owner relationships for Toyota including Meta, TikTok and Google, introducing QBR and 'test and learn' initiatives across these three partners.
• Introduced modelling of campaigns using Accenture MMM tool to optimise media investment, media owner and channel selection to maximise car sales and brand awareness.
• Worked closely with the digital team to integrate the Car Aggregators into campaigns as part of the 'full funnel' marketing process.
• Revenue Initiative: Developed a brand campaign for KiNTO with Haymarket Publishing (What Car) to explain the new offering to consumers with a mix of advertorials, videos and social media assets.
Media Brand Planning Digital communication
Omnicom Media Group: PHDMedia
Client Lead - Sainsburys Retail
PRESS AND MEDIA
March 2024 - August 2024 (5 months)
London, United Kingdom
• Team Management / Operations: Acted as a steady pair of hands whilst the transition of the new Senior Management team "on boarded" whilst the two existing Business Directors went on maternity leave. Got things done across the Sainsbury's Group whilst the pitch process was in full swing and made sure that the day-to-day basics of Account Planning were delivered to the highest standards.
• Leadership of the Account Planning team, managing workloads and helping the new staff get settled onto their Sainsbury's Group accounts.
• Strategic Deliverables: Developed the strategy and plan for the Summer and September 'value' campaigns for Sainsbury's including coordination with the creative and digital agencies and the PHD activation teams.
• Performance Campaigns: Built out the strategy and targets for Nectar app, agreeing target Cost Per Download based on the estimated lifetime value of the app users.
• Revenue Initiative: Developed a campaign for Ramadan and worked with the UNITE team to execute the campaign using Social Influencers to show the range of ingredients that Sainsbury's has and how food can bring the family together. The campaign delivered a +21% increase in sales.
Publicis Media, Starcom
Business Director - Ferrero UK
RETAIL (LARGE RETAILERS)
September 2022 - December 2023 (1 year and 3 months)
United Kingdom
• Business Leadership: Management of the Ferrero account, board level stakeholder management, integrated new Ferrero divisions into the agency, helped client launch into new food sectors (Ice Creams) and tightened up financial process to remove late payments.
• Commercial Leadership: Grew the revenue of the account by 21% through organic growth and introducing additional Publicis partner agencies – PMC APEX and e-commerce to the roster.
• Team Management: Management of a new team of seven planners and two strategists, coaching, reviewing and development of the team as well as matrix reporting across agency the wider agency teams..
Change: On boarded the Ferrero UK e-commerce / shopper marketing activity into the agency across the key retailers and aligned campaign activity with brand activations.
• Channels: Worked across all paid media channels in the UK including Linear AV, BVOD, Social, Digital Video and Display and performance channels – Paid Search, SEO and Affiliates.