About Tommy
I am a young professional with 6 years of experience in Strategy Consulting, Marketing, Business Development, Project Management & Recruitment within different industries, mainly in FinTech, Fashion and Pharma/MedTech. I have experience working as a Management Consultant at EY in the past and as an Independent Strategy & Marketing Consultant now.
I am a people person, I like challenges and I have a passion and deep interest for Strategy, Market Research, Business Analytics, Strategic Management & Client Relationships. I consider my profile to be hybrid between Strategic/Analytical & Sales-Oriented. I have extensive experience in presenting recommendations to Executives and in advising them on different strategic topics.
I act mainly in Marketing, Business Analysis, Project Management & Strategy Consulting as roles I fill in for different environments where my aim is to add the best value (including revenue generation) to my clients.
My last projects include:
- Strategic Project Manager supporting the Executive Team & Board of Directors on a 8 months Strategic Project to create & develop a VMS (Vendor Management System) tool (HR Technology) to bring several millionsCHF revenues per year and cut costs.
- Head of Marketing, Strategy & Partnerships in a sustainable FashionTech start-up covering the tasks of Marketing, Growth Hacking, Corporate Strategy, PM & Fund Raising activities (creation of PitchDeck for VC Funds and pitching in front of Institutional investors).
- Strategy (Marketing) Consultant for a Carbon Offset Start-up (environmental) where I created the Marketing Strategy and executed it (including Social Media presence) to raise brand awareness.
I am looking forward to helping you with your project/business and getting you the needed results to grow your business (or part of it)!
Do not hesitate to contact me if you have any questions.
Best regards,
Tommy COUILLAUD
English
Fluent
Spanish
Native or bilingual
French
Native or bilingual
German
Basic
Remote only
Primarily works remotely
Experience
- N/AProject ManagerTECHFebruary 2022 - Today (4 years and 3 months)Zurich, SwitzerlandMay 2023-Now - Project Manager - Confidential company - ZH, CHCurrently Project Lead and managing 5 people from different departments in Switzerland on a HR Technology implementation project. Tasks are mainly oriented on People Coordination, Business Process Optimization, Team Management, Product Development (features optimization & development), Project Management and Business Analysis.- I am supporting the Swiss Executive Team (MMT) and Board of Directors on a 8 months Strategic Project to create & develop a VMS tool (HR Technology) which projects to bring new revenues and cut costs.- Defining corporate strategy formulation and development of long-term organizational strategy.- Project management of the strategic initiative, from project scoping and planning, to monitoring and reporting on projects until completion.- Defining project scope and objectives, involving relevant stakeholders and ensuring feasibility.- Coordinating cross-functional project teams in the execution of this strategic project whilst developing and maintaining strong working relationships with internal stakeholders.- Maintaining an overview of the project status and ensuring adherence to timelines.- Creating pitches, presentations, and reports for Senior Management, Executive Team, and Board of Directors- Improving efficiency of cross-functional processes
- Gaia LeonHead of Growth Marketing & PartnershipsFASHION AND COSMETICSFebruary 2022 - Today (4 years and 4 months)Zurich, SwitzerlandHead of Growth Marketing & Partnerships - GaiaLeon - Zurich, CH/NY, USI am currently working part-time (50%) in this innovative & agile Sustainable Luxury Fashion Start-Up directly with the 2 Co-Founders to help them in their growth phase through digital marketing activities & new partnerships. The brand is an e-commerce store selling sustainable luxury cactus leather bags and who created NFT collections to wear in the Metaverse as wearables.Marketing:• In charge of the definition, creation and execution of the whole (digital) marketing strategy (short-term & medium term mainly). Also involved in the whole Business Strategy through Business Model and Business Plan creation.• Using Growth Hacking techniques to raise brand awareness and increase sales.• Content marketing creation on LinkedIn and Twitter to raise brand awareness.• Use of Google analytics for measuring metrics and results.• Work in an Agile way through Notion for Project Management and Slack for Team communications. Partnerships/Business Development:• Attending events, meetups and tradeshows to promote the brand and increase sales, working with new brands for cross-collaborations and networking with VC funds for fund raising.• I helped display our bags through new partnerships in physical stores in Zurich and across Switzerland to increase volume of our sales.• Negotiation of contracts, volume of bags sold, margins and prices. Events:• We attended the New York Fashion Week (NYFW) on Feb 22 where our bags were worn by models during the show.• Interview with 3 American TV channels + with the Swiss TV during the NYFW. Video has been shown on TV in the Swiss news and demand for our bags increased by 15%.• I set up a Private Auction in 2 days in an Art Gallery in SoHO, NY, where we were the 1st sustainable fashion brand during the NYFW to held a Limited Collection NFTs physical Auction.• I did a presentation of the brand, our NFT project and the NFT/Blockchain/Metaverse industry as a whole.• Results: 5 NFTs sold directly during the auction with a selling price increase of 50%. 2 new collaborations to cross sell our bags with 2 Sustainable Fashion brands + 1 journalist interested in doing an interview with me on NFTs, increasing our brand visibility.NFT/Metaverse:• I helped creating and minting the first Limited NYFW Collection NFTs that we sold only during our Private Auction in SoHo + the process of setting up a MetaMask wallet + buying our NFTs through cryptocurrencies.• I am also currently helping on the creation of the new NFT collection that will be sold on OpenSea: we are currently in the minting process on the Polygon Blockchain and those NFTs will become wearables as soon as we enter Web3 in Q3, allowing more possibilities for decentralized sales. Choice of Metaverse is still TBD.Fund Raising:• Currently building a Pitch Deck to be able to pitch GaiaLeon to VC funds for SEED phase, Angel investors and start-ups providing Equity Tokenization.• Main efforts on defining Revenue Models, Go-To-Market Strategy and Traction slides.• Contacts of 70+ VC funds in EU, CH and the US. Aim is to get funded to take the next level for growth marketing activities and operations + getting company valuation.Tools: Slack, Notion (Project management), Google Analytics, OpenSea, Medium (blog), MetaMask.
- AzzeraExternal Marketing ConsultantENVIRONMENTALApril 2022 - June 2022 (2 months)Zurich, SwitzerlandStrategy Marketing Consultant - Azzera - Zurich, CH/Montreal, CanadaConsulting part-time to the CEO of a Carbon Offset early stage Start-Up based in Zurich & Montreal to set up their short-term (Digital) Marketing Strategy and Content Strategy. I am involved not only in advisory but also in executing digital marketing efforts trough Growth Hacking techniques to help them grow during during the first 2 months as well as helping the CEO restructuring the PitchDeck in order to pitch VC Funds.Marketing :Development of a comprehensive short term marketing strategy for the brand launch on the market, focusing on the next 6 months with the mission to build brand awareness and drive clients to action on the e-commerce site which is due to launch in 2 months.Development of a Need Narrative to position the brand in the market, create a storytelling and define USP.Creation of a content marketing strategy + content marketing calendar in order to achieve the objectives.Clearly identified topics to be written about and coordinate/delegate content activity to interns.Set up of social media accounts + CRM.Execution of the content marketing strategy by developing social media presence to generate brand awareness and start redirecting visitors to funnels.Consulting:Defining which actions should be taken related to website, SEO, advertising, PR etc to effectively achieve the marketing objectives.Helped the brand to refine key messaging and corporate presentation.Fundraising:Providedfeedback to the pitch deck and support the fundraising process with guidance on specifically which VC funds and angel investors to target.
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Education
- Master of Science in International Marketing with specialization in Customer ManagementUniversity of Strathclyde Business School2016Ce BAC+5 en un an dispensait les cours suivants: - Strategic Global Marketing - Brand Management - Digital Marketing - Customer Management - Cross-cultural Buyer Behavior - International Marketing Research - Retail Marketing Management - Integrated Marketing Communication Research and Dissertation avaient un focus sur "Manager les différences culturelles lors de l'implementation de CRM dans les marchés émergents en industrie agro-alimentaire." Un Projet de Marketing Works m'a permis d'être Consultant Marketing pendant 4 à 5 mois sur un sujet de Big Data & Predictive Analytics.
- International Business BachelorINSEEC PARIS2015Diplôme dispensant les cours en Anglais avec une spécialisation en Marketing International. GPA : 3.36/4.0 - Strategic Marketing - B2B Marketing - Entrepreneurship - International Business - International Marketing - Human Resources Management - Luxury Marketing Management
Certifications
- LEAN Six Sigma YELLOW BeltRandstad
- LEAN Six Sigma WHITE BeltRandstad2022