Description

Créatrice visionnaire possédant plus de 15 ans d'expérience internationale en matière de direction artistique, d'image de marque, de design de mode et de contenu numérique. Adepte de l'élaboration d'identités visuelles cohérentes, de la gestion d'équipes interfonctionnelles et de la création de campagnes à fort impact dans les domaines de l'imprimé, du numérique et du mouvement. Connu pour allier l'élégance architecturale et le flair théâtral afin de créer des expériences de marque mémorables. Passionné par la conception, l'éducation et la narration culturelle.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Alex By Tye
Founder & Creative Director - ByTye.com
January 2012 - January 2025 (13 years)
• Developed brand systems and/or visuals for S.U.K.E.I.N.A., Berkshire Hathaway, @Properties, Marriott's Art Ovation Hotel.
• Directed visual campaigns across platforms: print, social, web, packaging.
• Designed product packaging, presentations, and video content.
• Managed full creative lifecycle from concept to delivery.
• Led teams of photographers, videographers, stylists, and designers.
TYE ALEXANDRA
Fashion Designer & Brand Founder
January 2010 - January 2025 (15 years)
• Designed and produced collections in Italy and the UK.
• Created all brand visuals: identity, lookbooks, e-commerce, campaigns.
• Directed runway shows, styled music videos, and editorial shoots
• Launched a line of Italian-made shoes and managed global sourcing.
ALEX&CO
Founder & Creative Lead
EDUCATION AND E-LEARNING
January 2025 - Today (1 year and 5 months)
Created an educational brand focused on creative learning tools for kids.

●• Developed multilingual children’s books, games, and activity kits.
●• Designed packaging and curriculum-based content.
●• Oversaw product development, branding, and e-commerce.