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Udara FernandoUF

Udara Fernando

digital

€347/day
Melbourne, AU
0-2 years

Average response time: 1 hour

About Udara

A well versed retail Manager with over 5 years of experience, expanding into digital transformation. My background runs extensively in marketing, management, advertising and brand management and development, Visual Merchandising, customer engagement and retention.
  • English

    Native or bilingual

  • Sinhala

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Watch Station International
    Assistant Retail Store Manger
    January 2018 - Today (8 years and 5 months)
    Australia
    People: Development & Team Building Interviewed and vetted job applicants to make effective hiring decisions and fill vacancies with strong team members. Assists in continuous development of effective store associates to achieve desired sales and results. Collaborates with Store Manager to set goals that are specific, actionable and based on established KPI's. Provides mentorship for employees to promote effective upselling and cross-sell to improve retail productivity. Facilitated team-selling skills to deliver Radical Customer Experience utilizing all of the training materials provided. Recognizes performance issues and communicates details to Store Manager in a timely fashion. Partners with Store Manager on Action Plans based on Division of Responsibility (DOR) to exceed goals/plan. People: Leadership and Communication Coached and developed store associates through formal and informal interactions. Trained staff on daily duties and supervised and provided feedback, resulting in improved performance and customer satisfaction. Handled scheduling for store shifts to achieve adequate staffing in Store Manager absence. Delegated assignments based on team strengths to optimize floor coverage and service levels. Product Coordinate in Floor sets/ Plan-o-Gram's (POG) to ensure they are executed on time and within allowable hours. Creates engaging merchandise presentations to motivate impulse purchases. Oversee inventory receiving, stocking, pricing and returns by coordinating with vendors and directing employees. Examines merchandise to correctly price and display products. Lead teams in planning, implementation and execution of merchandising and operating initiatives to streamline business effectiveness.
  • Fossil Australia
    Sales Associate
    January 2017 - January 2018 (1 year)
    • Engaged positively with each customer, providing professional and polite support for sales and service needs.
    • Managed cash register operations using POS system and processed sales and returns.
    • Kept calm and applied strong problem-solving and interpersonal skills to resolve conflicts.
    • Restocked shelves, racks and bins with latest merchandise and changed signage to promote special items.
    • Counted cash, made change, and stored coupons to keep organized and balanced cash register drawer. Employed strong relationship-building skills and consistent follow-through in every aspect of work to improve customer satisfaction.
    • Maintained current store, product, and promotional knowledge to drive consistent sales.
    • Greeted each customer and offered assistance in finding requested items, helping boost customer satisfaction and retention.
    • Assisted customers by asking open-ended questions to understand needs and suggest suitable merchandise.
  • Stafford Garments Industries
    Brand Manager and Marketing Executive
    May 2015 - February 2016 (9 months)
    • Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands.
    • Planned strategic brand-building events to expand product portfolio across national market.
    • Participated in meetings with brand development teams to identify opportunities to extend programs.
    • Recommended product changes to enhance customer interest and maximize sales.
    • Planned, developed and led negotiation of key business partnerships.
    • Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
    • Leveraged customer industry trends to shape effective solutions and approaches.
    4 Timble Way, Clyde North, VIC 3978 042-498-8768 [email protected] @udifernando

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Education

  • Post Graduate Certificate in Digital Transformation
    Raffles College of Higher Education
    2022
    Post Graduate Certificate in Digital Transformation
  • Advanced Diploma in Fashion Marketing and Management
    Raffles College of Higher Education
    2013
    Advanced Diploma in Fashion Marketing and Management

Skill set (7)

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