About Usman
English
Native or bilingual
Experience
- Oliver WymanConsumer Conglomerates and Family OfficesApril 2024 - Today (2 years and 2 months)Dubai - United Arab EmiratesAs Principal in the Consumer practice, led C-suite engagements with holding companies and portfolio businesses, drove client relationship ownership, shaped the practice's go-to-market strategy, and scaled regional thought leadership initiatives. Experience highlights include:Thought leadership & Business Development: . Established practice infrastructure, developed the go-to-market strategy, built the client pipeline, participated in regional industry forums, and advanced the people agenda• Led the Performance Transformation platform, developing playbooks that offered clients end-to-end support across strategy, commercial levers, operations, and change management -driving sustainable value creation and improved shareholder returns• Published thought-leadership including Customer Centricity for Retailers in GCC (2024) and Insights from Consumer Sentiment Survey in KSA (2024)Client engagements: . Led end-to-end transformation for an SWF portfolio company-driving initiative ideation, governance design, and change management to accelerate execution, build internal capability, and ensure long- term value realization• Designed a fit-for-purpose governance and operating model for a leading poultry player to ensure IPO readiness, clarifying decision rights, streamlining management layers, and enhancing cross-functional alignment to improve execution and accountability• Led a strategic workshop on building innovation capabilities, including how to set up, launch, and scale an innovation factory, while identifying "beyond the core' growth opportunities to drive long- term value creation
- Mckinsey & CompanySr. Engagement Manager, Manager, Sr. Associate, AssociateFebruary 2016 - March 2023 (7 years and 1 month)Mount Aue Airport, JI, Papua New GuineaAs a core leader in the Consumer and Transformation practices, advised clients across the Middle East and North America, partnering with a diverse range of Family Offices, Funds and Regional Conglomerates. The work spanned corporate strategy and large-scale transformations focused on commercial growth and operational efficiency. Example projects include:Strategy and diagnostics:• Conducted rapid diagnostics for underperforming SWF portfolio companies to identify value creation levers-unlocking actionable turnaround strategies across revenue, cost, and governance dimensions• Designed an integrated corporate strategy for a large multi-banner retail player in North America, assessing value pools and optimizing portfolio, enabling retailer to focus on value accretive businesses• Developed a market entry strategy for regional conglomerate -defining segmentation, GTM, and financial models-enabling a data-driven go/no-go decision for Middle East expansion . Led e-commerce diagnostic and omni-channel strategy for a family office portfolio company- optimizing digital channels, elevating customer experience, and unlocking new online growth opportunities• Spearheaded capital raise for a family-owned business-developed investment thesis, built dynamic financial models, and crafted investor materials, successfully securing funding to accelerate market expansion
- VEONHead of CommercialJanuary 2014 - December 2015 (1 year and 11 months)LaosOwned P&L for US$25M prepaid segment, leading marketing, product development, and pricing- delivering 13% annual EBITDA growth• Revamped mobile internet and data portfolio through strategic pricing and go-to-market optimization, driving 22% year-over-year growth in mobile data revenue . Led commercial strategy and business planning for wireless & fixed business and developed 5-year business strategy plan• Led prepaid segment management and P&L performance through active base & churn management, developed CLM campaigns to drive ARPU increase and drive new subscriber growth• Developed overall pricing strategy for prepaid & mobile internet segments as well as conducted geo- marketing analysis for commercial performance management and network expansion• Created business plan and roll-out model for 3G network launch• Led marketing strategy and 360' campaign for largest residential/commercial real estate launch in Pakistan; recognized twice as top-performing residential sales executive
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Education
- MBAINSEAD2016MBA
- B.Sc.LUMS2009B.Sc.