Description

Vanessa is a seasoned marketing leader with experience driving enterprise marketing programs and leading teams at companies such as Microsoft, Boomi, and Alteryx. She combines strategic vision with a hands-on approach to deliver impactful results.

Her expertise spans strategic planning, brand development, demand generation, event management, web & graphic design, customer advocacy storytelling and SEO/social media execution.

Vanessa thrives under pressure, bringing a positive and collaborative approach. She partners closely with Sales and Operations to drive pipeline growth and achieve revenue targets.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Boomi
Global Marketing Leader
DIGITAL AND IT
September 2023 - Today (2 years and 8 months)
As a Global Marketing Lead at Boomi, I support the strategy, execution, and performance of the integrated marketing programs across AMER/EMEA/APJ. Working with cross-functional teams to accelerate pipeline growth, and support revenue generation through creative campaigns and go-to-market initiatives.
Ardoq
Senior Marketing Lead - Webinar Program
March 2024 - December 2024 (10 months)
Working with Ardoq’s Global marketing team to drive digital content via a custom built webinar program to create brand awareness and sales lead follow up.

Providing both strategic and tactical direction to build a consistent webinar channel to support strategic accounts campaigns across NA, EMEA and APJ.
Alteryx
Senior Marketing Consultant
January 2023 - December 2023 (1 year)
Alteryx - SparkED Program
SparkED is the education program by Alteryx that empowers academic and individual learners across all fields of study to develop the analytics skills they need to question, understand, and solve with data. Vanessa worked with the amazing SparkED team to manage and deliver marketing programs across AMS/EMEA and APJ. Creating content and tactical deliverables to drive community engagement, whilst building awareness and managing partnerships with universities/colleges, nonprofit organizations, veteran service organisations, customers and industry partners.