Description

Most brand and communications consultants will tell you what you want to hear. I tell you what's actually not working — and then we fix it.

I'm fast at identifying problems and even faster at solving them. I get obsessed with briefs I believe in. I don't waste your time on things that don't move the needle. And I bring 18+ years of genuine cross-sector experience — across technology, culture, lifestyle, luxury and institutional clients — which means I connect dots that specialists miss.

I work at the strategic advisory level. Brand positioning, go-to-market communications, organisational narrative, market entry, brand transformation. The kind of work that happens before the brief gets written — and that determines whether everything that follows actually lands.

What you get when we work together:

— A sharp, honest diagnosis of what's not working and why

— Strategy that is practical and built to be executed, not filed away

— Senior thinking without agency overhead or junior handoff

— A point of view. Because that's what makes decisions happen.

I take on a focused number of engagements at a time — so when I'm on your project, I'm actually on your project. Typical engagements run 4–12 weeks. Remote-first, available across Europe and globally, in-person in Berlin.

Languages

Serbian
Native or bilingual
English
Fluent
German
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

aspekt.ai
Managing Partner & Strategic Director
January 2025 - Today (1 year and 5 months)
Berlin, Germany
Creative consultancy and innovation studio shaping the new era of culture through digital expression - working at the intersection of art, technology and influential talent.

– Lead business development, strategy and creative direction - working with technology and lifestyle clients on brand and cultural strategy, phygital experience design and community-led activations
– Drive go-to-market communications that connect product identity with cultural relevance across European and global markets
– Build and curate cross-industry networks of consultants, artists and creative partners to support client engagements
Business development Marketing Communication strategy Change Management Corporate strategy
Mozilla
Head of Communications, Europe
January 2022 - January 2025 (3 years)
Berlin, Germany
– Architected and led Mozilla's European communications strategy across Germany, France and the UK - building and managing high-performing, cross-disciplinary teams
– Directed brand transformation initiatives driving audience growth, cultural relevance and sustained visibility across all priority markets
– Increased PR output by 50% within six months through market-specific storytelling and strategic media relations
– Designed and executed record-breaking influencer programmes and Mozilla's flagship brand ambassador initiative
– Produced Mozilla's first-ever digital exhibition for the brand relaunch — a new benchmark for tech brand storytelling
Communication strategy Marketing Change Management
Press Factory
Team Lead Communications, DACH
January 2021 - January 2022 (1 year)
Berlin, Germany
– Led strategic repositioning and communications for leading fashion, lifestyle and beauty brands in the DACH market - including Stetson, Red Wing, Dr Hauschka and Liebeskind
– Delivered 30–50% media coverage growth and orchestrated eight high-profile brand experiences within two months
– Advised leadership on new market entry strategies and sustainable transformation communications
Communication strategy Corporate strategy Public relations