Description

I help brands grow smarter and faster. Whether you need a marketing strategist, brand manager, or growth partner, I bring a mix of creativity and performance to deliver measurable results.

What sets me apart? I've worked across brand marketing, performance marketing, and digital growth, which means I don't just create campaigns — I make sure they work across all channels. From crafting a compelling brand story to launching targeted acquisition funnels, I bridge the gap between creative vision and data-driven execution.

My added value:

Turning complex briefs into campaigns that resonate across digital, social, and offline touchpoints.
Combining brand strategy + performance marketing for both awareness and ROI.
Hands-on experience with shoots, influencers, content, and media buying.

Typical assignments I take on:

Brand campaigns (from concept to launch)
Performance marketing (Google Ads, Meta, tracking, reporting)
Growth & digital strategy (funnels, customer journey, retention)
Content & social media marketing
Influencer & PR activations

If you're looking for someone who can translate your vision into campaigns that drive both brand love and business growth, let's talk.

Languages

English
Native or bilingual
Hindi
Native or bilingual
Punjabi
Native or bilingual

Workplace preferences

Can work on-site

Utrecht (up to 50km), Amsterdam (up to 20km)

Dyninno - Oojo Flights
Marketing Lead
TRAVEL AND TOURISM
March 2024 - July 2025 (1 year and 4 months)
Amsterdam, Netherlands
Delivered 3x increase in bookings with April Fool's campaign while leading the global campaign calendar.
Drove successful UK & DE country launches, building message frameworks and ensuring brand consistency across all touchpoints.
Partnered with creative teams and agencies to produce high-impact assets that amplified brand presence.
Achieved 5x growth in social media following, significantly boosting engagement and visibility.
Improved email open rates and CTR by managing structured, end-to-end campaigns with optimized messaging.
Social Media Marketing Content marketing SEA Creative Strategy Campaign Management
MakeMyTrip (Online Travel Agency)
Marketing & Brand Lead
TRAVEL AND TOURISM
August 2022 - February 2024 (1 year and 6 months)
Gurugram, Haryana, India
Drove a 15% adoption increase in the Trip Guarantee product by conceptualizing and managing influencer-led campaigns for the train vertical.
Built creative strategy and brand positioning frameworks, collaborating with internal teams and external agencies to deliver impactful assets.
Delivered 30% YoY growth in the Ground Transport vertical and an 18% uplift in B2B product adoption (myPartner) through data-informed brand and app campaigns.
Launched SEM & Display from scratch, establishing them as high-ROI channels delivering 158% ROAS on €1 M annual spend across B2C and B2B.
Managed and mentored a team of 3 marketers, scaling paid acquisition strategy and optimizing creatives for app-first growth.
Creative Strategy SEA Communication 360° Campaign Management
Lenskart (Retail & Online Eyewear)
Marketing Manager
May 2021 - July 2022 (1 year and 2 months)
Gurugram, Haryana, India
Led the launch and rebranding of the kids' eyewear line Hooper across 1100+ stores, app and website.
Increased store traffic by 10% and revenue by 20% MoM through creative storytelling and in-store activations.
Delivered go-to-market plans combining digital, influencer, print, and Retail assets.
Built brand consistency across web, retail, and social channels.
Executed influencer campaigns with 30+ creators to successfully launch Hooper in the market.
Go-to-Market (GTM) Strategy Creative Strategy Brand Strategy