Victoire Bohn

Hi, I'm Victoire, an E-Commerce Manager with 5+ years of experience launching and scaling e-commerce operations across Africa and the Middle East.

I help brands and startups go from zero to operational, fast. Whether it's building a go-to-market from scratch, auditing an underperforming store, or taking over day-to-day e-commerce management, I work end-to-end and hands-on.

My most recent role : I led the full launch and growth of Mojaa, a direct-to-consumer lifestyle & sportswear platform, across Morocco, Egypt and Nigeria, managing 10+ global brands like Nike, adidas, Reebok, Puma, or New Balance.

Morocco went from zero to +348% revenue growth in 12 months. Paid campaigns delivered 4.5x ROAS.

On Jumia, a leading pan-African online marketplace, I managed official brand stores across 5 African markets, hitting 6.5x ROAS during peak events.

What I can help you with :

— Launching an e-commerce business or entering a new market

— Auditing your current setup and identifying what's blocking growth

— Taking over operational management of your store or marketplace presence

— Building your go-to-market strategy and campaign structure

📍 French, based in Dubai, available for remote and on-site missions, and I work best in fast-moving environments where execution and commercial results actually matter.