About Viktoriia
Versatile and results-driven professional with over 5 years of experience spanning marketing, data analytics, and project management. Demonstrated expertise in crafting and executing strategic marketing initiatives that drive lead generation and revenue growth. Adept at managing teams, leading projects, and conducting high-level negotiations. Highly skilled in translating complex operational concepts into actionable strategies. Proven leader with
a collaborative leadership style and a proactive approach, known for achieving record growth and building trust with stakeholders. At Zibra AI, increased lead generation by 30% within a year through the creation of an innovative marketing strategy.
English
Native or bilingual
Dutch
Conversational
Ukrainian
Native or bilingual
Can work on-site
Antwerpen (up to 50km)
Experience
- RemoteMarketing ConsultantJanuary 2021 - Today (5 years and 5 months)• Developed an employer branding strategy, boosting engagement by 20%.• Directed marketing plans for 7+ clients, achieving profit goals.• Rebranded a DevOps services company, increasing client inquiries.• Created a paid advertising strategy for a wedding industry app, resulting in a 2,146% ROI.
- EtexMaster Data Owner - Product OwnerDecember 2023 - June 2024 (6 months)Belgium• Led MDM projects, ensuring accurate product data availability.• Configured data elements and business rules in Stibo Step.• Created a business dashboard for 120+ stakeholders.• Trained and onboarded 4 pilot companies on STIBO implementation.• Authored comprehensive end-user documentation.• Designed 20+ processes using BPMN standard.
- ZibraAIHead of MarketingFebruary 2023 - June 2023 (4 months)Ukraine• Redesigned the website, doubling user engagement.• Increased email open rates by 2.3x with an automated funnel.• Oversaw a 4-person marketing team, focusing on process optimization.• Produced marketing materials for LA Accelerator, securing $500K investment.
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Education
- Master of ArtsKyiv National Economic UniversityMaster of Arts, Economic Cybernetics
- Bachelor of ArtsKyiv National Economic UniversityBachelor of Arts, Economic Cybernetics