Description

Consultant en Digital Marketing stratégique et technique avec 15 ans d'expérience. J'excelle à connecter la stratégie, la tactique et l'exécution technique avec une approche se basant sur les données disponibles. Mon expertise unique permet d'assurer une croissance mesurable et de résoudre des problèmes complexes, tout en facilitant le changement au sein des équipes et en optimisant les parcours clients (B2B/B2C) pour un ROI maximal.

Languages

French
Native or bilingual
English
Native or bilingual
Dutch
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Impulse Now SNC,
Co-founder
January 2016 - Today (10 years and 5 months)
Liege, Belgium
Impulse Now is a communication agency that specializes in boosting startups and SMEs. Here I've taken on the roles of consultant, Marketing Specialist, Software Engineer and Manager.
Proximus,
GrowthMarketeer
January 2021 - January 2025 (4 years)
Brussels, Belgium
I took on 5 different scopes while working as a Growth Marketeer at Proximus:
• Small Enterprise Market for mobile. I was responsible for managing campaigns and communication touchpoints related to this segment.
• Small and Medium Businesses. I was responsible for managing campaigns and communication touchpoints related to this segment. I also worked on reviewing the strategy, to move from an "ad hoc" approach to an "Always On", automated approach.
• Residential Market for 5G. I was responsible for creating awareness around 5G and its benefits.
• Residential Market Digital Project Management. I was the single point of contact in the marketing department to improve the UI and customer journey on the Proximus.be website. I worked hand in hand with UX designers, developers and the business to create a more attractive online experience.
• Small Enterprise Lifecycle. I was responsible for managing retention campaigns and communications to at risk customers
Elia,
—Digital Analytics specialist
December 2020 - August 2021 (8 months)
Brussels, Belgium
I have done two missions at Elia. One to ensure the full GDPR compliance of their Google Analytics implementation while maximizing the usability and quality of the browsing data of all Elia websites. I later migrated all of their websites and web apps to Matomo while mitigating business impact.