Voice Z

Responsibilities

3D Rendering and Graphic Layout for Vape Product Detail Pages: Brand Positioning and Selling Point Analysis: Conduct in-depth analysis based on brand positioning and the product's core selling points to determine the direction of visual communication.

Visual Reference Generation: Utilize AI tools (such as Stable Diffusion) to generate relevant visual references, ensuring consistency and creativity throughout the design process. Scene Building: Use Cinema 4D to meticulously build 3D scenes, paying special attention to the environment design to ensure the product is showcased in the best possible way.

Lighting and Texture Control: Leverage the Redshift rendering engine to precisely control the direction, intensity, and color of the lighting, ensuring the product's texture appears realistic and natural, highlighting key product features.

High-Quality Rendering Output: Deliver high-resolution rendered images that perfectly showcase the product's details and texture, effectively attracting potential customers.

Brand Visual Support: Social Media Visuals Design: Collaborate with the brand department to design and create visuals for social media that align with market needs, ensuring consistency and appeal in brand imagery. Creation of Brand Foundational Materials: Develop foundational brand materials, such as logo variants, brand color palettes, and promotional leaflets, providing visual support that ensures all materials adhere to the brand's overall style and market positioning.

Responsibilities

At the company, I am primarily responsible for designing the overall operational visual style for various apps, which includes the following key areas: Overall Visual Style Design: Lead the design of the overall visual style for each app, ensuring consistency with the brand's identity across all platforms to enhance user experience and visual appeal. Banner Design: Create and design banners for various in-app locations, focusing on highlighting key information to capture user attention and boost engagement.

H5 Campaign Operations Design: Design visually impactful H5 campaign pages that attract user participation, enhancing interaction and the overall success of campaigns.

Landing Page Design: Develop and optimize landing pages with an emphasis on both aesthetics and functionality, aimed at increasing conversion rates and improving user retention.

App Market Screenshot Design: Curate and design app store screenshots with a visually appealing layout that effectively showcases the app's core features, enticing potential users to download.