About Yann
Co-founder of 16th Ventures, specialising in strategic co-creation for start-ups, VSEs, SMEs, ETIs and major groups.
With over 20 years' experience, my expertise spans strategy, digital, marketing and management. My achievements are proof of my know-how in developing and implementing strategies, leading teams and stimulating growth.
I offer expertise mainly in the following areas:
- STRATEGY & MANAGEMENT: Developing and implementing strategic plans, transformational leadership, change management and leading teams.
- MARKETING & DIGITAL: Brand strategies, business development, digital marketing, analysis, customer acquisition and loyalty.
- BUSINESS START-UP: Advice for entrepreneurs, setting up the necessary structures, and guidance through the initial stages of start-up.
- BUSINESS PLAN & BUSINESS MODEL: Design of innovative business models, development of robust business plans, and validation of market viability.
Experience and recognition :
- Expertise in marketing, communication, analysis, decision-making, acquisition and retention, product development, partnerships and sales.
- Lecturer in Master 1 & 2 courses at business and marketing schools.
- Former employee at Microsoft, Amazon and major media groups.
- MBA, PhD in Business Administration (Paris Dauphine-PSL).
- Finalist in the Marketing Freelancer Awards 2023, The Freelancer Awards, Marketing Category.
Passionate about strategic coaching, I combine vision with execution while motivating and leading teams effectively.
English
Native or bilingual
French
Native or bilingual
Can work on-site
London (up to 10km)
Experience
- WPPSEA DirectorPRESS AND MEDIANovember 2021 - Today (4 years and 7 months)London, United KingdomFord (France, Belgium, Luxembourg, Norway, Finland), SEA/YouTube account management, development of account strategies, national financial planning and management.
- 16th VenturesManaging PartnerCONSULTING AND AUDITSFebruary 2020 - Today (6 years and 4 months)Paris, France16th Ventures is a management consultancy that helps small and medium size organisations to generate growth and improve profitability. We work directly with founders and board members to scope and complete projects focused on: strategy, business model, operations, development, marketing strategy, planning and execution, financial modelling.
- PublicisSEA ConsultantPRESS AND MEDIAAugust 2022 - October 2022 (3 months)London, United KingdomRolex (Global), Rolex.org, SEA Account Management, development of account strategies, planning and overall financial management.
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Education
- PhD, Business AdministrationUniversité Paris Dauphine - PSLTop Tier University, Among World's Best PhD in Business Administration, Accredited (EQUIS). Ranked 1st Best University Group (PSL) in France, 36th Best University in the World (2020 Shanghai Ranking), 4th Best Young University & 41st Best University in the World (2019 Times Higher Education World University Rankings).
- MBA, Business AdministrationThe Open University Business School2014Triple Accredited (AACSB, AMBA and EQUIS). Ranked 12th Best Global Online MBA (Joint Top UK Institution) by CEO Magazine’s (2018), 13th by the Financial Times (2013 & 2014), 8th by QS (2015).
Certifications
- Certification Google AdsGoogle2022