Description

I am a London-based audience strategist with 11 years of experience working in international news organisations, delivering audience growth on- and off-platform through SEO, social media, newsletter, and content strategies.

I translate data into actionable insights for teams across entire organisations, helping them understand their target audience better to inform and shape their output, maximise impact and reach, and convert audiences.

Having worked in bridge roles, I have experience in nurturing a culture of collaboration, experimentation, innovation, and learning across entire organisations, to help them stay abreast of new formats, technologies, and trends across entire organisations and stay ahead of the curve.

Industry field of expertise

Languages

English
Fluent
Turkish
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Self-employed
Consultant & Strategist
CONSULTING AND AUDITS
March 2025 - Today (1 year and 3 months)
London, UK
• Strategy leadership: Developing content strategy for digital and social platforms, providing a deep understanding of target audiences, channels, and emerging trends
• Development: Building, scaling, and leading high-performing teams, workflows, and processes to manage content production and distribution across digital channels
• Analysis & insights: Defining and tracking KPIs and metrics, providing regular reports with insights on platform and content performance to measure impact and inform content planning
• Training & upskilling: Providing training sessions on social media, content production, SEO, and performance data reporting to upskill individuals and teams
Content marketing Social media training SEO training youtube
MONIIFY
Senior Audience Strategist
PRESS AND MEDIA
December 2024 - February 2025 (2 months)
London, United Kingdom
Senior strategist in charge of the audience development team, working with editorial leadership to grow and retain audiences across the website, newsletters, and social media

• Social strategy: Crafted and implemented platform-specific strategies on social media, from TikTok and Instagram to YouTube and LinkedIn, achieving 150% growth in total audience base
- YouTube subscribers grew by 350% from 1.9k to 8.5k
- TikTok followers increased by 300% from 15.6k to 64k
- Instagram followers surged by 140% from 7.2k to 17.5k
• Team management: Managed and mentored four audience strategists, setting KPIs and objectives to measure success and progress effectively
• Social media management: Oversaw daily management of social media accounts, writing, editing, optimising, scheduling, and publishing content to drive engagement and growth
• Data & insights: Designed and delivered daily audience reports and data-based actionable insights to the news desk in morning meetings to inform editorial plans and coverage
Social media youtube TikTok Team management SEO
Middle East Eye
Audience Development Editor
PRESS AND MEDIA
April 2019 - November 2024 (5 years and 7 months)
London, United Kingdom
Audience lead working closely with senior leaders to grow the web traffic and social media audience

• Audience strategy: Achieved record growth in website traffic and social audience by developing strategies that overhauled MEE’s digital presence
• SEO: Developed and implemented MEE’s first-ever SEO strategy to maximise visibility and organic reach, achieving a 110% surge in organic search traffic and 60% growth in total traffic
- Trained newsroom on SEO best practices, including internal linking strategies
- Made recommendations to journalists and editors on topics, headlines, keywords
- Wrote and optimised headlines, summaries, and articles
- Monitored and reported on daily search trends, opportunities, and data
• Social media strategy: Crafted and implemented effective platform and content strategies, resulting in MEE’s biggest growth in social media audience, creating new revenue streams:
- YouTube subscribers grew from 10k to 2.6 million, bringing in six-figure annual income
- 6000% increase in Instagram followers, from 33k to 2 million
- TikTok followers grew from nil to 1.3 million
• Data and insights: Set, tracked, and reported KPIs and performance data and provided actionable insights and recommendations to shape content and business decisions
• Management: Oversaw the work of social and video producers, ensured daily social media output was timely and followed brand voice on every platform
• Newsletters: Led MEE’s email strategy by developing, launching, and distributing editorial newsletters, reaching five-figure subscriber bases in email and LinkedIn, with 40%+ open rates
• Trends: Identified key digital trends and led data-based experiments to unlock new growth opportunities and expand website users, page views, social media reach, and engagement
• Training: Led training for editorial teams on digital best practices, including how to write copy for social, SEO strategy, and use of data to inform editorial plans
youtube Social media Content marketing SEO Audit