About Zhongling
10 years of experience in DHL(BD+ Inhouse Consulting, Singapore), Roland Berger(Consulting, Shanghai), and Alibaba Cainiao Networks(Business Intelligence, Hangzhou). Project experiences cover various industries, and focus areas: supply chain, ecommerce, and big data. Co-founded Integrat3 last year and provide single-API data solutions for international brands selling across platforms in China.
Chinese
Native or bilingual
Remote only
Primarily works remotely
Experience
- Cidi Shuanghua ConsultingIndependent ConsultantJuly 2021 - Today (4 years and 11 months)Shanghai, ChinaProject one : Artefact Digital Marketing Project for a Leading Beer company March 2022 - Present• Act as PM, conduct digital marketing strategy through 3 years of bottle scan data analysis, and re-design marketing motivation mechanism• Private Marketing strategy: build from 0-1, map out all possible routes for customers; Learn from industry best practices and conduct WeChat group operation plans: attract new customers, daily operation plans, convert to sales; Choose ecommerce route and implement Project two : Blackstone Post Merger Integration Strategy Consultant July 2021- Feb 2022 Three years strategy and 2022 implementation plan for a leading cosmetics packaging company Project three : Start-Up Initiative: Zenudo is a technology company aimed at solving data problems for international brands selling online in China 2019 July - 2021 July• Act as the bridge of third-party ecommerce and marketing service providers with its international brands, design consulting + software-based solutions.• Build the software-based solutions from 0-1 with a team of five people. We collect, clean, and transform 1st party data from sales and marketing platforms, and make business-ready data available via a single API• Deliver international brands with a cloud-based data management platform, and a reporting and analytics web application for all their digital data, providing a firm foundation for the Brand's success in China
- Sophon AnalyticsProject ManagerJuly 2019 - July 2021 (2 years)
- Build cloud-based DMP for international brands. Extract data from platforms like Tmall, JD, etc. Solve data dispersion & inaccessibility, ensure accuracy & timeliness.
- Use data engines to collect, transform, manage & maintain 1st-party data. Clean, standardize data & build pipelines for cross-platform integration, offering unified data view.
- Develop multi-platform web apps for reporting & analysis. Provide dashboards, visualizations & reports on sales, traffic, marketing to help brands assess performance & plan strategies.
- Got VC fund 1mil USD
- Built the software-based solution from 0-1 with a team of 7 people.
- Alibaba GroupBusiness Intelligence ExpertJune 2017 - June 2019 (2 years)Hangzhou, Zhejiang, China• Strategic Decision team: Led "logistics perfect experience" project cross business lines; consolidated voices from various channels including complaints, consulting, and refund; standardized data labelling; designed 30+ indicators to enable JIT monitoring;• Tmall Global Import business BI: Designed data dashboard product; enabled business decisions through developing indicators quantifying business impact, operations and after sales management; ensured on-time business visibility
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Education
- Master of BusinessUniversity of Amsterdam2010Masters, Business Economics, Finance Track
- Bachelor, Finance(Bilingual)Southwestern University of Finance and Economics2009Bachelor, Finance(Bilingual)